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AMD Fusion Partner E-newsletter
Volume 3 | Issue 23 | January 2010 The e-Newsletter of the AMD Fusion Partner Program
Dear %%FullName_%%,

Welcome to the new AMD Channel Partner e-Newsletter. We’re kicking off 2010 with the new AMD Vision Pro business PC platform which was just unveiled at CES. In the server space, we’re still going strong, with the world’s number one supercomputer and four out of the top five supercomputers powered by AMD technology. Plus, read on to learn about our latest mainstream and high-end graphics offerings.


New System Builder Suggested Pricing Announced Today: Download the new price list now.
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AMD WW Channel Blog: Five Key Trends For Partners To Watch Out For In 2010
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VISION  Pro Technology from AMD: Business has Never Looked Better VISION Pro Technology from AMD: Business has Never Looked Better
This month at the Consumer Electronics Show (CES), AMD announced VISION Pro Technology from AMD, a new commercial PC platform brand that delivers a superior visual computing experience.
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AMD Powers the Most Advanced Supercomputers in the World AMD Powers the Most Advanced Supercomputers in the World
At the recent Supercomputing ’09 conference, AMD showed its processing prowess as this year marked an important achievement: the number one system and four of the top five supercomputers are powered by AMD technology.
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Kicking Up Mainstream Graphics Performance Kicking Up Mainstream Graphics Performance
Today, our channel partners can deliver true HD gaming, DirectX® 11 technology and an immersive visual computing experience at a price point that hits the mainstream gaming market with the ATI RadeonTM HD 5670.
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Bring Creativity to Life for your Customers with ATI Firepro™ Bring Creativity to Life for your Customers with ATI Firepro™
AMD is now delivering its entire family of ATI FirePro™ graphics accelerators certified by Autodesk for AutoCAD 2010 on Windows® 7, as well as a total of 90 overall validations for AMD’s professional line of products1.
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TAKE YOUR BUSINESS CUSTOMERS TO A NEW LEVEL OF PERFORMANCE

In today’s difficult economic environment, your business customers want to invest in technology that will give their company a competitive advantage. Powerful graphics are important to successful business communications and innovative companies are leveraging them to generate and view rich visual presentations, including videos and 3D graphics to communicate winning ideas. Commercial PCs based on VISION Pro Technology from AMD offer out-of-the-box support for multiple monitors, seamless viewing of videos, use of video conferencing software, and the performance necessary to create and view rich presentations with embedded video and 3D graphics. Business customers also want technology that will allow their employees to be as productive as possible. VISION Pro Technology will allow your customers to enjoy advanced visual productivity on applications running on Windows® 71 Professional. It can also:

  • Increase worker efficiency for spreadsheet or text productivity applications through multi-monitor support. Ultrathin or mainstream notebooks connected to additional monitors can add up to 40% increased productivity.2
  • Transcode your customers’ sales, demonstration or presentation  videos for your Web site up to 75% faster with Sony® Movie Studio 9 Platinum with accelerated VISION technology.3
  • Convert their videos to smaller file size formats or web streaming formats up to 43% faster.4
  • Provide your customers’ sales team and road warriors with up to 17% better productivity capabilities for the software they use most on their VISION Pro Technology-based ultrathin notebooks.5

To help ensure businesses stay up and running with fewer IT interruptions, VISION Pro Technology supports the manageability and security features that are critical today, with the flexibility to grow with businesses in the future. Security features supported by VISION Pro Technology include the Trusted Platform Module (TPM), AMD’s Enhanced Virus Protection (EVP), and key Windows® 7 Professional features6. AMD client virtualization technology [AMD Virtualization™ (AMD-V™) technology] provides the full, chip-level optimization needed to support legacy applications under Windows XP Mode6.

Perfect for the business customer, from the small business to the enterprise, VISION Pro Technology offers superior value and the balanced performance your customers need to power today’s visually oriented business applications. VISION Pro Technology supports the latest open standards-based manageability and security features, delivers the performance headroom needed for standard productivity applications, and was designed to generate, propagate and display the world-class business materials your customers are creating every day.

1 Windows® 7 Professional capable PC configuration required. For details visit: http://store.microsoft.com/microsoft/Windows-7-Professional-Upgrade/product/8BB1A4B4?WT.mc_id=
winonline_comparePRO_PROupgrade

2 Based on comparison of comparable sized single- vs. dual-monitor configurations. See http://www.necdisplay.com/gowide/NEC_Productivity_Study_0208.pdf. PC systems based on processing technology from AMD with integrated ATI Radeon™ graphics processors support dual monitors. Check with seller to see whether monitors are included with system purchase.
3 Converting a 5 minute HD MPEG-2 1920x1080, 23.97fps, 347MB to H.264, 1440x1080, 29.97fps, AMD-based system converted video in 258 seconds. Intel-based system converted video in 452.66 seconds. Formula: (452.66-258)/258=.75. Based on AMD internal testing as of 9/10/09. AMD configuration: AMD Turion™ X2 Neo L625 Mobile Processor, RS780MN chipset, 2GB DDR2-800, Windows Vista® Ultimate SP1. Intel configuration: Core 2 Duo SU9300, GM45/ICH8 chipset, 2GB DDR2-667, Windows Vista® Home Premium 32-bit SP1.
4 Converting a 5 minute HD MPEG-2 1920x1080, 29.97fps, 732MB to H.264, 640x360, 29.97fps for iPhone. AMD-based system converted video in 158 seconds. Intel-based system converted video in 226.25 seconds. Formula: (226.25-158)/158=.43. AMD configuration: AMD Athlon™ II X2 M640 (2.6 GHz) processor, RS880M Chipset, ATI Mobility Radeon™ HD 4200 GPU, DDR2-800 4GB memory, Microsoft® Windows 7® Ultimate 64bit. Intel configuration: Intel P8800 (2.66GHz) processor, Mobile Intel® 4 Series Express Chipset Family, DDR2-800 4GB Memory, Microsoft® Windows 7® Ultimate 64bit.
5 Based on internal AMD testing as of 9/10/09 using PCMark® Vantage benchmark. AMD configuration: AMD Turion™ X2 Neo L625 Mobile Processor, RS880M chipset, 2GB DDR2-800, Windows 7® Ultimate 64-bit RC1. Intel configuration: Core 2 Duo SU9300, GM45 chipset, 2GB DDR2-800, Windows 7® Ultimate 64-bit RC1.
6 Windows® 7 capable PC configuration required for full Windows® 7 functionality. For details visit: http://store.microsoft.com/microsoft/Windows-7-Professional-Upgrade/product/8BB1A4B4?WT.mc_id=
winonline_comparePRO_PROupgrade


©2010 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, AMD Virtualization, AMD-V, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, and Windows Vista are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.


SIX-CORE AMD OPTERON™ PROCESSORS AND ATI STREAM TECHNOLOGY LEAD THE WAY AT SUPERCOMPUTING ‘09

Each year, AMD and its channel partners gather in the U.S. to show off and discuss the most powerful supercomputers in the world, all of which are driving widespread innovation in HPC, technologies that eventually become the computing norm for businesses of all sizes. For example, this year showcased the #1 supercomputer in the world based solely on commercially available x86 AMD OpteronTM processors – the same technology available to you and your customers.

Some of the highlights from the show include:

  • Demos of next-generation eight- and twelve-core AMD Opteron™ 6100 Series processors, currently codenamed “Magny-Cours”. These processors feature DDR3 memory for greater throughput in HPC applications.
  • ATI Stream technology demonstrations, showcasing the superior performance achievable with both CPU and GPU technology – leading the industry in what is a growing trend.
  • Discussion and anticipation of AMD’s next-generation architecture, codenamed “Bulldozer”, featuring a modular core design that is planned to dramatically increase concurrency, simultaneous commands and multi-threading capacity with up to 16 dedicated cores, all designed to significantly improve HPC performance. 

As your enterprise and SMB customers look to remain at the cutting edge of technology, you can often look to the HPC market as one that provides insight into what’s next. This year was no different as AMD proved to not only empower the world’s most powerful supercomputer on the planet, but also the most powerful GPU-based supercomputer. For a full breadth of industry-leading products, the choice is clear.

© 2010 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, AMD Opteron, Radeon and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.


DOMINATE THE MAINSTREAM GRAPHICS MARKET WITH THE ATI RADEON™ HD 5670 GRAPHICS CARD

As our channel partners know, the highly sought after mainstream gamer is often difficult to please. They want their PC to handle the latest and greatest games, to deliver an immersive experience, to be easy to upgrade, and most importantly – to get great value for their money. AMD now offers the ideal product to meet these needs, designed to deliver the new standard in mainstream graphics – the ATI Radeon™ HD 5670 graphics card.

This graphics card allows you to provide your customers with features and performance previously only found at the high-end, at a price point that reaches a volume market at under $100 USD2. Even better, AMD offers features the competition just can’t match:

  • ATI Stream technology to accelerate non- gaming computing tasks such as video transcode and DVD upscaling3
  • Multi-monitor support with ATI Eyefinity technology for immersive entertainment4
  • Full DirectX®11 support, empowering your customers to achieve incredible HD gaming performance5

While the competition may tell you to wait, AMD knows the next-generation of gaming is here today with DirectX® 11, and the performance gains are real6:

To offer a superior gaming and multimedia experience for your customers, look no further than the ATI Radeon™ HD 5670 graphics card. HD gaming starts here.

1 As of January 2010, ATI Radeon™ HD 5670 Graphics cards are the only graphics cards under 75 Watts at full load to provide full support for DirectX® 11, ATI Eyefinity and ATI Stream technology.
2 http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&DEPA=0&Order=BESTMATCH&Description=
ati+radeon+hd+5670&x=0&y=0

3 ATI Stream technology works with applications that have been specifically encoded to take advantage of its features and functionality.
4 ATI Eyefinity technology works with games that support non-standard aspect ratios which is required for panning across three displays and to enable a third display you require one panel with a DisplayPort connector.
5 HD capable monitor required.
6 Configuration:
  CPU: AMD Phenom 8650 (B3 2.3GHz)
  Motherboard: Gigabyte MA790GP/ ASUS M3N-HT DLX (780a)
  RAM: 2GB DDR2-800 5-5-5-12
  OS: Windows®7 RTM x64
  Video Card: ATI Radeon™ HD 5670 1GB GDDR5 775e/1000m
  Driver: 8.69
  Competitors Video Card: GT 240 512MB GDDR5 550e/1340sc/850m
  Driver: 195.55 Beta

© 2010 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft DirectX are registered trademarks, of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.

AMD AND AUTODESK MAKE COMPLEX PROFESSIONAL GRAPHICS SIMPLE

Whether your customers are in high end Computer Aided Design (CAD), Digital Content Creation (DCC) or any other field that requires superior workstation graphics performance, they are undoubtedly searching for solutions that make their work more seamless and visually rich. Autodesk is a leader in the 2D and 3D design and engineering software market, but insuring the hardware powering this software works with ease is not always quite so simple.

AMD eases stress for its channel partners by offering the entire family of ATI FirePro™ graphics accelerators certified by Autodesk. These certifications span a variety of applications:

  • AutoCAD® 2010
  • Autodesk® Showcase® 2010
  • Autodesk® 3ds Max®
  • Autodesk® 3ds Max® Design
  • Autodesk® Alias® family of products
  • Autodesk Inventor®
  • Autodesk® Maya®
  • Autodesk® MotionBuilder®
  • Autodesk® Mudbox™
Moreover, a single unified driver is available for all desktop and mobile ATI FirePro products from ultra high end to the entry level, making system administration and maintenance for your customers easier. With ATI FirePro™ graphics accelerators you and your customers also receive access to AMD’s dedicated workstation technical support team2. In effect, AMD allows its channel partners to deliver superior technology for complex design projects, simply.

1 Full list of certifications can be found here: http://ati.amd.com/products/workstation/certified_
graphics_accelerators.html
.
2 Some conditions apply, visit this link for details: http://support.amd.com/.

© 2010 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, FirePro, and combinations thereof are trademarks of Advanced Micro Devices, Inc.

Autodesk, Alias, AutoCAD, Autodesk Inventor, Image Modeler, Maya, Mudbox, MotionBuilder, Showcase and SoftImage are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

Other names are for informational purposes only and may be trademarks of their respective owners.


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